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Datenschutzerklärung

Privacy policy

1. introduction

With the following information, we would like to give you as a "data subject" an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the "Senator Hotel Betriebsgesellschaft mbH & Co KG - Bülow Hotel". By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data we collect, use and process.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to give you some tips on how to handle your data securely:

l Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.

l Only you should have access to the passwords.

l Make sure that you only ever use your passwords for one account (login, user or customer account).

l Do not use the same password for different websites, applications or online services.

l Especially when using publicly accessible IT systems or IT systems shared with other people, you should always log out after logging in to a website, application or online service.

Passwords should consist of at least 12 characters and be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common everyday words, your own name or the names of relatives, but should contain upper and lower case letters, numbers and special characters.

2. responsible person

The controller within the meaning of the GDPR is the:

Senator Hotel Betriebsgesellschaft mbH & Co KG - Bülow Hotel

Rähnitzgasse 19, 01097 Dresden,

Representative of the person responsible: Ralf J. Kutzner

3. data protection officer

You can reach the data protection officer as follows:

DataOrga® GmbH

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. definitions

The data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

1. personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2. person concerned

Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

3. processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4. restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

5. profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

6. pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

7. processors

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

8th recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

9. third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

10. consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. legal basis of the processing

Art. 6 para. 1 lit. a) GDPR (in conjunction with § 25 para. 1 TTDSG) serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 para. 1 lit. b) GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c) GDPR.

In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 para. 1 lit. d) GDPR.

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).

Our services are generally aimed at adults. Persons under the age of 16 may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it and do not pass it on to third parties.

6. transmission of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

1. you have given us your express consent in accordance with Art. 6 para. 1 lit. a) GDPR,

2. the disclosure pursuant to Art. 6 para. 1 lit. f) GDPR is permissible to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,

3. in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 lit. c) GDPR, and

4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b) GDPR.

As part of the processing operations described in this privacy policy, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly stated this for the service providers concerned in the privacy policy. In order to protect your data in all other cases, we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This may not apply in the case of data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

6.1 Use of the online booking tool DIRS21 from TourOnline AG

Our online presence uses the online booking tool DIRS21 (hereinafter OBT) from TourOnline AG, Borsigstraße 26, 73249 Wernau, Germany (www.dirs21.de, hereinafter TOAG) to enable online bookings of accommodation services and other travel services, as well as to process inquiries. Within the framework of OBT, TOAG processes the data as the controller. The information and provisions on data protection can be found in TOAG's privacy policy for the OBT, which you can access at any time from the OBT or at www.dirs21.de/datenschutz.

6.2 We use the services of Sojern TRADEDESK

In order to receive direct bookings, we work with the provider Sojern (EU representative: Sojern International Ltd, Attn: Privacy, 34-37 Clarendon Street, Dublin 2, Ireland). Sojern only collects and processes pseudonymous data in order to provide its advertising services. Sojern uses online cookies and mobile device IDs to collect this pseudonymous data about users' travel intentions. Sojern uses data for two different purposes: The first is to process general travel intent signals that can be linked to an online cookie ID or mobile device ID to target travelers on the web and on mobile devices. The second purpose is to deliver advertising campaigns based on these traveler target groups via digital media channels. These processing operations are carried out exclusively on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR. Further information about Sojern and Sojern's privacy policy can be found at: https://www.sojern.com/privacy Sojern works with a limited number of third-party providers/partners when offering its advertising products. Google is a significant partner for Sojern. They use the Google Cloud Platform for infrastructure, software-as-a-service, which includes all data storage and data processing. Sojern uses the Google Cloud Platform to host its advertising-related data. You can view Google's GDPR compliance information here (https://cloud.google.com/security/gdpr).

6.3 Using the online booking tool Teburio

The web-based reservation tool (?reservation widget?) from Teburio GmbH, Technologiepark 13, 33100 Paderborn, is integrated on this website. Teburio acts as a partner in this context. The widget enables users of this website to reserve a table in a restaurant. In order to provide the service (here: the table reservation and, if necessary, to contact you in the event of any queries regarding the reservation), personal data of the person making the reservation (first name and surname, e-mail address, telephone number and, if necessary, other details, if explicitly requested by the restaurateur for the reservation request) are collected, stored and processed by our partner Teburio on the basis of consent in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can object to the collection and storage of data at any time by sending an email to >> INSERT GASTRONOMER'S MAIL HERE <. We will then delete your personal data from the system.

6.4 We use the TrustYou service

This website uses tools to load current customer ratings of our hotel from the rating portal trustyou.de (TrustYou GmbH, TrustYou Headquarters, Munich Center of Technology, Agnes-Pockels-Bogen 1, 80992 Munich) and display them on the website. For this purpose, the IP address is transmitted to the server of the rating portal. Customer reviews are displayed in the interest of providing comprehensive, neutral information about our hotel. The TrustYou widget is used in the interest of presenting the reviews of our hotel submitted on TrustYou. The legal basis for the use of the TrustYou widget is your consent in accordance with Art. 6 para. 1 lit. f GDPR. You can find more information on how TrustYou handles user data in TrustYou's privacy policy at: https://www.trustyou.com/downloads/privacy-policy.pdf

7. technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the "https://" in the address line of the browser instead of "http://" and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (in so-called "server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded

1. browser types and versions used,

2. the operating system used by the accessing system,

3. the website from which an accessing system reaches our website (so-called referrer),

4. the sub-websites which are accessed via an accessing system on our website,

5. the date and time of access to the website,

6. a shortened Internet Protocol address (anonymized IP address) and,

7. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

1. to deliver the content of our website correctly,

2. to optimize the content of our website and the advertising for it,

3. to ensure the permanent functionality of our IT systems and the technology of our website, and

4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.

This collected data and information is therefore evaluated by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the data collection purposes listed above.

7.3 Amazon CloudFront (Content Delivery Network)

We use Amazon CloudFront, a web service from Amazon Web Services Inc, 410 Terry Avenue North, 98109, Seattle, Washington, USA.

Amazon CloudFront is a content delivery network (CDN). It routes the transfer of information between your browser and our website via the CloudFront network. This reduces the latency with which we can provide static and dynamic web content. It also improves the security of our website through traffic encryption and access controls.

CloudFront also stores cookies on your computer to optimize the service. You can delete cookies in your browser, allow cookies only in individual cases and activate the automatic deletion of cookies when closing the browser.

Amazon Web Services receives and processes personal data as our processor in accordance with EU standard contractual clauses. CloudFront is used to collect statistical data about visits to our website. This includes, among other things:

l IP address

l Called website

l Referrer URL

l Browser type

l Operating system

l Device type

If you have consented to the use of CloudFront, the legal basis for the processing of personal data is Art. 6 para. 1 lit. a GDPR. In addition, it is in our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR to use CloudFront to optimize our website, to make it more secure and not to operate a content delivery network ourselves. The personal data is stored by Amazon Web Services for as long as is necessary to achieve the described purpose.

The transfer of your personal data to the USA takes place on the basis of the standard contractual clauses. You can find more information at: https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

You can find more detailed information about CloudFront at: https://aws.amazon.com/de/cloudfront/.

7.4 We use the CDN from jsdelivr

On our website, Java-Script code of the company Prospectone Sp. z o.o., ul. Krolweska 65A, 30-081, Krakow, Poland (hereinafter: cdn.jsdelivr.net), a so-called ?Content Delivery Network? (CDN), is reloaded. If you have activated Java Script in your browser and have not installed a Java Script blocker, your browser may transmit personal data to jsdeliver.net. A CDN is a service with the help of which the content of our online offer, in particular large media files such as graphics or scripts, are delivered faster with the help of regionally distributed servers connected via the Internet. For this purpose, the browser you are using must connect to the CDN servers. As a result, the CDN becomes aware that our website has been accessed via your IP address. The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR. Further information can be found in the privacy policy of jsDelivr: https://www.jsdelivr.com/privacy-policy-jsdelivr-net/

8. cookies

8.1 General information on cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

Information is stored in the cookie that results from the connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage duration of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which are required for the proper functioning of the website, are therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f) GDPR.

For all other cookies, you have given your consent to this via our opt-in cookie banner within the meaning of Art. 6 para. 1 lit. a) GDPR.

8.3 Notes on avoiding cookies in common browsers

You can delete cookies, allow only selected cookies or deactivate cookies completely at any time via the settings of the browser you are using. Further information can be found on the support pages of the respective providers:

l Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.

l Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac?tid=311178978.

l Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?tid=311178978.

l Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.

8.4 Usercentrics (Consent Management Tool)

We use the consent management tool "Usercentrics" from Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany. This service enables us to obtain and manage the consent of website users for data processing.

Usercentrics collects data generated by end users who use our website. When an end user gives consent, Usercentrics automatically logs the following data:

l Browser information.

l Date and time of access.

l Device information.

l The URL of the page visited.

l Geographical location.

l Page path of the website.

l The consent status of the end user, which serves as proof of consent.

The consent status is also stored in the end user's browser so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. The consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period in accordance with Section 195 of the German Civil Code (BGB). The data will then be deleted immediately or forwarded to the person responsible on request in the form of a data export.

The functionality of the website is not guaranteed without the described processing. The user has no right to object as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 para. 1, 6 para. 1 sentence 1 lit. c) GDPR).

Usercentrics is the recipient of your personal data and acts as a processor for us.

Detailed information on the use of Usercentrics can be found at: https://usercentrics.com/privacy-policy/.

9. contents of our website

9.1 Contact / contact form

Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and the deletion does not conflict with any statutory retention obligations.

10. newsletter dispatch

10.1 Sending newsletters to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

10.2 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when you subscribe to the newsletter can be seen from the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if

1. you have a valid e-mail address and

2. you have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address you entered for the first time for the newsletter mailing using the double opt-in procedure. This confirmation e-mail is used to check whether you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system you are using at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 para. 1 lit. a) GDPR.

10.3 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the company can recognize whether and when an e-mail was opened by you and which links in the e-mail were called up by you.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by us. Unsubscribing from the newsletter is automatically interpreted as a revocation.

Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of our website.

11. Our activities in social networks

So that we can also communicate with you on social networks and inform you about our services, we have our own pages there. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precautionary measure, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to safeguard your rights, e.g. to information, deletion, objection, etc., and processing in social networks is often carried out directly for advertising purposes or for the analysis of user behavior by the providers without us being able to influence this. If user profiles are created by the provider, cookies are often used or the user behavior is assigned to your own social network member profile.

The described processing operations of personal data are carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user to the respective providers, the legal basis is Art. 6 para. 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.

As we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is provided below by the respective social network provider we use:

11.1 Facebook

(Joint) controller for data processing in Europe:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

https://www.facebook.com/about/privacy

11.2 Instagram

(Joint) controller for data processing in Germany:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

https://instagram.com/legal/privacy/

11.3 LinkedIn

(Joint) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

https://www.linkedin.com/legal/privacy-policy

11.4 YouTube

(Joint) controller for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

https://policies.google.com/privacy

11.5 XING (New Work SE)

(Joint) controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

https://www.xing.com/settings/privacy/data/disclosure

12. web analysis

12.1 Meta Pixel (formerly Facebook Pixel)

This website uses the "Facebook pixel" of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures.

The data collected is anonymous to us and therefore does not allow us to draw conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

12.2 Google Analytics Universal

On our websites we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). In this context, pseudonymized user profiles are created and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website such as

1. the browser type/version,

2. the operating system used,

3. the referrer URL (the previously visited page),

4. the host name of the accessing computer (IP address) and

5. time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view the data protection provisions of Google Analytics at: https://support.google.com/analytics/answer/6004245?hl=de.

13. advertising

13.1 Google Ads with conversion tracking

We have integrated Google Ads on this website. The company operating the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to pre-define certain keywords that are used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If you reach our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via an AdWords ad has generated sales, i.e. completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the websites you have visited. Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view Google AdSense's privacy policy and further information at: https://www.google.de/intl/de/policies/privacy/.

14. partner and affiliate programs

14.1 DoubleClick

This website contains components of DoubleClick by Google. DoubleClick is a trademark of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick places a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. Among other things, the cookie is used to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is required for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Each time you access one of the individual pages of this website, which is operated by us and on which a DoubleClick component has been integrated, the Internet browser on your IT system is prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and billing of commissions. As part of this technical process, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can see that you have clicked on certain links on our website.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view the data protection provisions of DoubleClick by Google at: https://www.google.com/intl/de/policies/.

15. plugins and other services

15.1 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The main purpose of the reCAPTCHA function is to differentiate whether an entry is made by a natural person or is misused by machine and automated processing. The service also includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

Further information about Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

15.2 Google Tag Manager

We use the Google Tag Manager service on this website. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows "website tags" (i.e. keywords that are integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

15.3 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. Google Web Fonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

Further information on Google WebFonts and Google's privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

15.4 OpenStreetMap

We have integrated map sections from the online mapping tool "OpenStreetMap" on our website. This is what is known as open source mapping, which we can access via an API (interface). This function is offered by the OpenStreetMap Foundation, St John's Innovation Center, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this service, you can, for example, view our location and make it easier for you to find us.

When you access the subpages in which OpenStreetMap is integrated, information about your use of our website (such as your IP address, data about your browser, device type, operating system) is transmitted to OpenStreetMap and stored there.

OpenStreetMap uses the Content Delivery Network (CDN) of Fastly, Inc, PO Box 78266, San Francisco, CA 94107, USA (fastly) to accelerate the service. A CDN is a service with the help of which the content of our online offer, in particular large media files such as graphics or scripts, are delivered faster with the help of regionally distributed servers connected via the Internet. Your data is processed exclusively for the aforementioned purposes and to maintain the security and functionality of the CDN.

As a US company, Fastly is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Fastly transfers personal data from the log files (e.g. IP addresses) to the USA for all data processing, as certain servers for processing the log files are only located in the USA. Fastly is therefore committed to complying with the standards and regulations of European data protection law. You can find Fastly's current privacy policy at: https://www.fastly.com/de/privacy/.

If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a) GDPR.

Detailed information on OpenStreetMap can be found at: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

16. your rights as a data subject

16.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

16.2 Right to information Art. 15 GDPR

You have the right to receive free information from us at any time about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

16.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

16.4 Erasure Art. 17 GDPR

You have the right to demand that we delete the personal data concerning you immediately, provided that one of the reasons provided by law applies and insofar as the processing or storage is not necessary.

16.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.

16.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a) GDPR or Art. 9 para. 2 lit. a) GDPR or on a contract pursuant to Art. 6 para. 1 lit. b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

16.7 Objection Art. 21 GDPR

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) (data processing in the public interest) or (f) (data processing on the basis of a balancing of interests) of the GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defense of legal claims.

In individual cases, we process personal data for the purpose of direct advertising. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process the personal data for these purposes.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

16.8 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

16.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

17 Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period required to achieve the purpose of storage or if this is provided for by the legal regulations to which our company is subject.

If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

18. duration of the storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

19. updating and amending the privacy policy

This privacy policy is currently valid and has the status: February 2024.

It may become necessary to amend this privacy policy as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at "https://www.buelow-palais.de/datenschutzinformation/".

This privacy policy was created with the support of the data protection software: audatis MANAGER.